Life’s Work

Life’s Work – Business – Knowledge – Sales/Marketing

The next stage is to develop a marketing and sales plan. This section is very similar to the section on fundamental strategies, as the broad goals of marketing need to be defined. Examples include the development of a sales training program, the development of an image for the company, the identification of the specific niche for the company, the development of a competitive analysis, marketing strategies for seasonality, pricing strategies, customer service plans, packaging and store design, advertising plans and the development of marketing materials. Sales plans should include new business acquisition strategies and tactics as well as existing business growth strategies and tactics.